Society is a product of congregating humans.
Humans are social animals first, violent animals second and intelligent animals as a last resort.
As a result we have the most socially skilled at the top of the hierarchy with the violent but servile protecting them from the disenfranchised masses. The graceless nerds are trapped in lockers by the violent and unruly somewhere near the bottom incase someone at the top needs an idea to monetize and take credit for.
Because they usually have lots of resources, a large platform and are masters at self-promotion its relatively easy for them to do this over and over. Eventually their actions are uncovered in the fullness of time à la Edison or they make a major miscalculation buying Twitter in a transparent bid for complete control over their public perception à la... I forget, some narcissistic moron.